Start from since 2020
We Help Everyone
Enjoy Amazing Products
Who We Are
Aluta Crochets is an apparel brand in 19 September 2020. it came to our realization that Basotho youth are going through a rough provide the youth with job opportunities as well as to bring the new taste of fashion to streetwear using wool, acrylic, cotton and many more materials that can be used to knit or crochet.
Our History
Our aim is to use social media platforms for advertising because due to COVID-19 crisis, many people spent most of their time on phones, tablets and PC screens. So, that makes social media a audience range from different places within short time and with affordable places.
The name “Aluta Crochets” was derived from a phrase “ALUTA CONTINUA” which means the struggle continues and victory is for certain. We decided to name the brand after this phrase because it is a great motivation to keep us going in order to achieve our major goal of opening a clothing store one day.
Our Team
Nako Koaleli
Design director & Finance Manager
Ts’olo Phelanyane
Founder, manager & DesignerValues
Collaboration
The nature of working with fresh different minds and characters helps one to grow and that is the values we need in the field of creativity.
Transparency
Being open and genuine as company helps customers and clients to trust the company and that secures such potentials for future business deals.
Quality
High value of design and materiality generates long lasting products that customers value, that alone makes a company first priority to customers.
Authenticity
Originality separates a company and puts it on its own spot, so we apply it in every aspect of Aluta to keep it unique and valuable.
production Timeline
Late 2020
Around September 2020, we started off producing and selling 100% Acrylic beanies with a variety of colors, designs and sizes.
Early 2021
2021 come and Aluta Crochets expanded its production and introduced new acrylic products like berets, scarfs, body warmers and lace-up shorts for girls collection. Some of these products were for winter preparation.
Late 2021
After winter, we did prepare for summer and introduced T-shirts, 100% polyester bucket hats as well as 100% acrylic buckets together with tags and Aluta logo.
Our performance
We Believe In Quality Products
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